Writing
Notes, essays, and books. The practitioner's record.
I write the way I work, from direct experience, not from research alone. Every piece starts with something I built, observed, or argued with. The writing is the processing.
Notes
All notes →Short-form observations. 4-10 lines. The raw thinking.
2026-03-28
The companies that show up in ChatGPT are the ones that bothered to be verifiable.
2026-03-25
A site survey teaches you more than a spec sheet.
2026-03-20
Marketplaces don't sell your product. They sell access to your product.
Essays
All essays →Long-form pieces that take a position. 1,500-3,000 words. Each essay gets Article schema and a Zenodo DOI after publishing.
What Is a Knowledge Graph and Why Your Business Isn't In One
Google's Knowledge Graph is a verification database, not a ranking system, and most Indonesian businesses don't exist in it at all.
The rel=me Tag: Two Characters That Verify Your Entire Identity Network
rel=me creates a verifiable chain connecting your website to every external profile.
The Closed-Loop Entity Verification System: How to Build One in 90 Days
A step-by-step protocol for connecting ORCID, OSF, Zenodo, and your domain into a self-reinforcing entity verification system.
AI Search Is Not SEO: The Distinction That Changes Everything
Traditional SEO optimises for keyword relevance; AI search optimises for entity trustworthiness.
The Trust Chain Methodology: Building AI Visibility from the Ground Up
A four-layer framework for building entity infrastructure that AI search agents can find, verify, and cite: Identity, Evidence, Entity, Velocity.
How to Set Up JSON-LD Person Schema: A Complete Non-Technical Guide
A practical walkthrough for implementing JSON-LD Person schema, including actual code examples and a table of required fields, written for practitioners not developers.
Books
Google Play Books →Published titles under the Ibrahim Anwar imprint.
