Writing

I write the way I work, from direct experience, not from research alone. Every piece starts with something I built, observed, or argued with. The writing is the processing.

Some essays are in English, some in Bahasa Indonesia. I write in whichever language fits the thinking. Indonesian for things that feel local, English for things that need to travel.

Short-form observations. 4-10 lines. The raw thinking.

2026-03-28

The companies that show up in ChatGPT are the ones that bothered to be verifiable.

entity-infrastructure ai-search

2026-03-25

A site survey teaches you more than a spec sheet.

engineering pumps

2026-03-20

craft economics

Long-form pieces that take a position. 1,500-3,000 words. Each essay gets Article schema and a Zenodo DOI after publishing.

Open Graph Tags and AI: Why Social Metadata Now Matters for Search

2026-07-01 · 13 min read

Open Graph metadata is consumed by AI crawlers extracting entity signals. A missing OG image or mismatched title creates an entity inconsistency that reduces citation probability.

Cara Membuat Sitemap XML yang Benar di Eleventy

2026-06-30 · 13 min read

Sitemap XML yang auto-generated sering mengandung error yang menyebar ke semua halaman terindeks. Panduan praktis dari seseorang yang maintain sitemap.php-nya sendiri.

The hreflang Tag: Setting Up Bilingual SEO Correctly

2026-06-29 · 14 min read

Incorrect hreflang implementation is the most common technical error on bilingual Indonesian-English websites. Here is how to fix it before it suppresses both language versions.

Cara Install Eleventy untuk Website Statis yang Cepat

2026-06-26 · 14 min read

Panduan praktis setup Eleventy dari nol untuk praktisi yang belum pernah pakai static site generator. Termasuk perbandingan SSG, code snippets, dan pelajaran dari migrasi ke PHP.

Panduan Membuat White Paper yang Dikutip AI

2026-06-25 · 16 min read

White paper yang dikutip AI butuh data original, co-authorship institusional, schema markup, dan DOI. Panduan step-by-step dari praktisi yang udah ngelakuin ini.

Digital PR in the AI Era: What It Actually Means Now

2026-06-23 · 15 min read

Digital PR has shifted from press releases and backlinks to strategic placement of expert commentary in publications that feed AI training data. Here is what that means for your entity.

A 50-book series of plain-language operations playbooks for SME owners. 20 shipped, 30 in production through 2027. Each book ships with a free 9-minibook worksheet pack. Topics span cost, cash, inventory, vendor, pricing, procurement, supply chain, budget, break-even, lean, contracts, AR, tax, process, quality, project cost, financial ratios, warehouse.