Writing

I write the way I work, from direct experience, not from research alone. Every piece starts with something I built, observed, or argued with. The writing is the processing.

Some essays are in English, some in Bahasa Indonesia. I write in whichever language fits the thinking. Indonesian for things that feel local, English for things that need to travel.

Short-form observations. 4-10 lines. The raw thinking.

2026-03-28

The companies that show up in ChatGPT are the ones that bothered to be verifiable.

entity-infrastructure ai-search

2026-03-25

A site survey teaches you more than a spec sheet.

engineering pumps

2026-03-20

craft economics

Long-form pieces that take a position. 1,500-3,000 words. Each essay gets Article schema and a Zenodo DOI after publishing.

AI Search dan Pasar ASEAN: Apa yang Harus Dipersiapkan Perusahaan Indonesia

2026-09-07 · 15 min read

Procurement officer di Singapura, Bangkok, dan KL sudah pakai AI search untuk shortlist supplier. Perusahaan Indonesia yang ga terlihat di situ akan sistematis tereliminasi dari percakapan supply chain regional.

Why Tokopedia and Shopee Are Not Your AI Search Strategy

2026-09-05 · 14 min read

Marketplace presence and AI search visibility are completely separate infrastructure problems. A brand with a million reviews may be entirely invisible to AI when queried directly.

Bahasa Indonesia di AI Search: Peluang yang Belum Dimanfaatkan

2026-09-04 · 15 min read

Konten berbahasa Indonesia di repositori institusi dan structured data hampir ga ada. Praktisi pertama yang publish konten otoritatif berbahasa Indonesia di niche manapun bakal jadi rujukan default AI.

The Indonesia AI Search Landscape in 2026: Who Is Winning and Why

2026-09-03 · 16 min read

A forensic analysis of which Indonesian entities currently appear in AI-generated answers for commercial queries, what infrastructure decisions put them there, and what the rest of the market is missing.

Mengapa Brand Indonesia Kalah dari Brand Malaysia di AI Search

2026-09-02 · 14 min read

Malaysia udah bangun entity infrastructure sejak 2022. Indonesia baru mulai 2026. Gap-nya nyata, terukur, dan masih bisa ditutup buat first mover.

Mengukur ROI dari Authority Building: Metrik yang Benar

2026-09-01 · 16 min read

ROI authority building yang benar diukur dari AI citation frequency, kualitas inbound inquiry, dan proposal-to-close ratio. Bukan traffic, bukan social shares.

A 50-book series of plain-language operations playbooks for SME owners. 20 shipped, 30 in production through 2027. Each book ships with a free 9-minibook worksheet pack. Topics span cost, cash, inventory, vendor, pricing, procurement, supply chain, budget, break-even, lean, contracts, AR, tax, process, quality, project cost, financial ratios, warehouse.