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Essays
Long-form pieces that take a position. 1,500-3,000 words.
All (121)
entity-infrastructure (18)
ai-search (17)
systems (13)
publishing (8)
schema (7)
engineering (6)
knowledge-graph (5)
craft (5)
trust-chain (3)
content-strategy (2)
The Closed-Loop Entity Verification System: How to Build One in 90 Days
A step-by-step protocol for connecting ORCID, OSF, Zenodo, and your domain into a self-reinforcing entity verification system.
AI Search Is Not SEO: The Distinction That Changes Everything
Traditional SEO optimises for keyword relevance; AI search optimises for entity trustworthiness.
The Trust Chain Methodology: Building AI Visibility from the Ground Up
A four-layer framework for building entity infrastructure that AI search agents can find, verify, and cite: Identity, Evidence, Entity, Velocity.
How to Set Up JSON-LD Person Schema: A Complete Non-Technical Guide
A practical walkthrough for implementing JSON-LD Person schema, including actual code examples and a table of required fields, written for practitioners not developers.
AI Search Visibility for Industrial Engineering Firms
Indonesian industrial engineering companies are almost completely invisible to AI search agents, not because they lack quality, but because they were never built to be verified. Witanabe as case study.
Why I Run Three Companies Instead of Scaling One
Running three parallel companies in different domains compounds learning and creates institutional antifragility that a single-company strategy cannot match.