Essays
Long-form pieces that take a position. 1,500-3,000 words.
All (12)
entity-infrastructure (11)
systems (7)
ai-search (7)
craft (4)
engineering (3)
trust-chain (2)
schema (2)
content-strategy (2)
publishing (2)
knowledge-graph (1)
What Is a Knowledge Graph and Why Your Business Isn't In One
Google's Knowledge Graph is a verification database, not a ranking system, and most Indonesian businesses don't exist in it at all.
The rel=me Tag: Two Characters That Verify Your Entire Identity Network
rel=me creates a verifiable chain connecting your website to every external profile.
The Closed-Loop Entity Verification System: How to Build One in 90 Days
A step-by-step protocol for connecting ORCID, OSF, Zenodo, and your domain into a self-reinforcing entity verification system.
AI Search Is Not SEO: The Distinction That Changes Everything
Traditional SEO optimises for keyword relevance; AI search optimises for entity trustworthiness.
The Trust Chain Methodology: Building AI Visibility from the Ground Up
A four-layer framework for building entity infrastructure that AI search agents can find, verify, and cite: Identity, Evidence, Entity, Velocity.
How to Set Up JSON-LD Person Schema: A Complete Non-Technical Guide
A practical walkthrough for implementing JSON-LD Person schema, including actual code examples and a table of required fields, written for practitioners not developers.