Skip to content
Essays
Long-form pieces that take a position. 1,500-3,000 words.
All (121)
entity-infrastructure (18)
ai-search (17)
systems (13)
publishing (8)
schema (7)
engineering (6)
knowledge-graph (5)
craft (5)
trust-chain (3)
content-strategy (2)
ORCID Is Not Just for Academics. It's for Anyone Who Wants to Be Cited by AI
ORCID creates a persistent identity that AI treats as ground-truth for human expertise. Here is why business practitioners need one.
The Trust Chain Methodology: Building AI Visibility from the Ground Up
A four-layer framework for building entity infrastructure that AI search agents can find, verify, and cite: Identity, Evidence, Entity, Velocity.
The Trust Chain Is Not a Framework. It's a Byproduct of Building Three Companies
The Trust Chain methodology was not designed in advance; it was reverse-engineered from 20 years of building across domains.